British American Tobacco enters electronic cigarette market in Britain with the 'Vype

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http://www.independent.co.uk/news/u...-market-in-britain-with-the-vype-8737286.html


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British American Tobacco has become the first tobacco company to launch an electronic cigarette in the UK, raising fears that it could eventually boost its profits with public money should the NHS begin prescribing ecigarettes as a smoking-cessation tool.
The Medicines and Healthcare products Regulatory Agency (MHRA) announced earlier this year that it plans to regulate the products as non-prescription medicines from 2016, at which point they would be considered as a treatment option for the NHS. At present the market is dominated by smaller manufacturers who could struggle to thrive in a heavily regulated marketplace.