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http://business.time.com/2013/01/08/can-electronic-cigarettes-challenge-big-tobacco/
A curious television commercial aired across the U.S. last month that, until its final few seconds, was indistinguishable from an ad for cigarettes — even though such advertising has been banned from broadcast TV for four decades.
In the television spot, the “cigarette” smoke, ash tip and flame look real. The carton looks authentic. The man smoking it looks satisfied.
The smoke, however, is vapor. The ash tip, plastic. The flame, simulated. The “cigarette” is a so-called electronic cigarette — in this case, an NJOY King, the first smokeless, nicotine-delivering, cigarette-like object that (at least according to its manufacturer) looks and feels and “smokes” like the real thing. Television commercials for NJOY Kings began running nationally in early December, making it the first smoking ad to run since Jan. 1, 1971, when Virginia Slims ran one final commercial a minute before the midnight deadline during The Tonight Show Starring Johnny Carson. (President Nixon had signed legislation banning cigarette ads on TV and radio the year before.)
Read more: http://business.time.com/2013/01/08/can-electronic-cigarettes-challenge-big-tobacco/#ixzz2HUT8ggQj
