Imperial Tobacco to develop e-cigs (now confirmed)

[Matt Gluggles]

In the same week that Altria, the owners of Marlboro in the USA, announced an e-cig launch - here in the UK, Imperial Tobacco plans to develop e-cigs as a result of a drop in profits in the west.

Imperial Tobacco provide brands such as Lambert & Butler, Richmond, Embassy and Regal - and also distribute Marlboro in the UK.

http://uk.reuters.com/article/2013/04/30/uk-imperialtobacco-idUKBRE93T09J20130430

The news report, published by Reuters, confirms what many have suspected for some time now, that Imperial will be entering the electronic cigarette market, following behind BATs aquisition of Intellicig a few months ago.

Imperial say that they are "actively developing in that area at the moment" and that they will be "open-minded" to making aquisitions - in other words they are looking at buying out an existing electronic cigarette company.


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[whipitup]

Maybe we could use them to help fight the proposed EU restrictions?

No point in them developing an E-cig if they can only stick 4mg liquid in it.

 

[whit77]

Hmmm do they no something we don't....

 

[AnnaLaw]

BAT seem happy with medicalization as they can afford the millions. Of course so can Pharma and that's why they want a monopoly on ecigs. But if the MA route happens we'll end up with the same BP and BT, only we won't have good ecigs that work and come in hundreds of flavours.

 

[Cobra3164]

I am not sure if thats a good or bad thing, personally if the product whatever it may be has the imperial tobacco logo on it I will not buy it.

Simon