I wish the flavour profiles were listed. After seeing things like witches brew, beetlejuice, blue water and having to go off and see if I could find any reference to what they taste like I got bored. Just stuck with a couple where the flavour is obvious, when I'd been willing to buy up to 10 flavours if I knew what they were..
It would also be good if on the site the flavours were all listed, with descriptions if necessary, and then you chose the bottle size. I don't like the current way of choosing a bottle size then choosing the flavour drop down. Especially when the flavours are split between two listings (normal and new). I'm not so much moaning, more giving feedback. Poor store layout (online and physical shops) quite often results in me giving up and walking away instead of spending money.
I've used a lot from VRU in the past and still regularly do so. Some nice ones that I regularly use (rhubarb and custard, strawberry ice cream, strawberry cheesecake, banana milkshake), some nice but coil killers so not used any more (After Eight, Murray Mints) and some bloody horrible so went straight in the bin (Bakewell Tart, Cherry Vimto, Orange Tic Tac).