it tastes just like cherry flavoured tunes!! (with a tiny bit bigger kick) when i said i was addicted I wasnt kidding, i bought a 10ml bottle for the other half because of her love of menthol and had a quick toot on hers, needless to say i waited till she was asleep and nicked it to fill my aerotank up! not only that but managed to drip a drop on her dress so not only have i stolen her juice ive ruined her clothes :/ thats why i ordered the concentrate so i can lessen the punishment i will def receive when I'm discovered.