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KulrMeStoopid
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http://www.forbes.com/sites/danielf...ation-rein-in-the-booming-e-cigarette-market/
Lorillard LO +0.51%’s announcement it will pay as much as $100 million for a top British e-cigarette manufacturer demonstrates the rapid evolution of what started out as a niche business. On top of Lorillard’s $135 million purchase of blu eCigs in April 2012 and the entrance of high-profile entrepreneurs like Sean Parker and Peter Theil – they invested $15 million into NJOY earlier this year – Lorillard’s investment signals the e-cig business has arrived.