Committees of Advertising Practice (CAP) has launched a public consultation

[tppp]

Cross posting this from UKV as it's important.

Electronic cigarettes advertisers are set to be governed by new rules preventing brands from targeting children and indirectly promoting tobacco products.


The Committees of Advertising Practice (CAP) has launched a public consultation with the aim of introducing new rules on the advertising of e-cigarettes.


The main proposals that will be consulted on include:

• Specific rules designed to offer protection to the young, the vulnerable and to non- and former-users of nicotine. This includes rules prohibiting e-cigarette ads from appealing to under-18s or showing anyone under 25 using an e-cigarette.
• Rules that address concerns about the indirect promotion of tobacco products via advertising of e-cigarettes.
• Proposals to prohibit health or medicinal claims for e-cigarettes unless the product is licensed for those purposes.
• A requirement for advertisers to make clear that the product being advertised is an e-cigarette and whether or not it contains nicotine.

http://www.marketingmagazine.co.uk/article/1282706/e-cigarettes-face-ad-clampdown




More info found: http://www.cap.org.uk/News-reports/...ertising-rules-for-electronic-cigarettes.aspx


Check this pdf for full details of the consultation and..

CAP and BCAP invite written comments, including supporting evidence on the proposals contained in this document, by 5pm on Monday 28 April 2014.

This consultation will form the base of the framework that the ASA put out to advertisers, we need ecigs to be seen to keep growing, this is a big opportunity for us.

 

[tppp]

Let's try and stay positive. The EU may have let us down with the TPD but we still have two years to fight against it's implementation - it's not over yet!

 

[Chegs]

Proposals stating we can't say they've improved our health? That's me screwed as my health did improve

Sent by lazer from just north of the world's largest nuclear dustbin

 

[Reevo]

Let's try and stay positive. The EU may have let us down with the TPD but we still have two years to fight against it's implementation - it's not over yet!

On a positive note, what will the number of vapers be in 2 years time? Hopefully a force to be reckoned with!

 

[Major Hazzard]

Update:

New guidance for electronic cigarettes ads - Committee of Advertising Practice