Cotton breaking in the coil can be caused by a few things but more often than not it is down to either wicking not keeping up or too much power, obviously the two are related.
One of the mistakes I was making when I had this problem was the legs into the wicking ports were too tight or too long even though I was convinced I had done it right, less is more when it comes to leg length, the sweet spot is short and loose enough to feed the coil quickly but not too loose as to leak, you can't really teach wicking as it comes with practice until you instinctively feel it's right.
I learned much more when I used Temp Control as that really highlights how tiny differences in wicking can affect how fast the wicking can keep up, I honed my skills on single coil setups until I was comfortable, TC isn't as big a mystery as people think and it's perfect for honing wicking skills.
For example a build which doesn't wick fast enough will simply limit the power as the coil gets too hot and prevents any burning.