K
KulrMeStoopid
Guest
E-cigarettes may be growing in popularity, but if new regulation is passed, further development in marketing the category could be stalled.
Electronic cigarettes are big business. Having come from relative obscurity in 2008, the market is now worth $2bn (£1.3bn) globally, according to Euromonitor International. As the category picks up pace, so too has its marketing, with the E-Lites brand making history in January by becoming the first e-cigarette to advertise on TV in Europe.
Read more http://www.marketingweek.co.uk/tren...rules-send-sector-up-in-smoke/4005826.article
Electronic cigarettes are big business. Having come from relative obscurity in 2008, the market is now worth $2bn (£1.3bn) globally, according to Euromonitor International. As the category picks up pace, so too has its marketing, with the E-Lites brand making history in January by becoming the first e-cigarette to advertise on TV in Europe.
Read more http://www.marketingweek.co.uk/tren...rules-send-sector-up-in-smoke/4005826.article
