I bought an ecig to cut down on smoking. As soon as i had my first puff i couldn't see any point in lighting another fag. I was gobsmacked! It never occurred to me i was going to give up smoking. That was 3 weeks - and two days - ago. Of course it's early days, and i actually know of more than one person who vaped for 18 months and went back to the cigs, so we're not out of the woods yet. Even so, pretty amazed at how easy - and fun - it's been so far.