I remember the one tubby tested. It was like the ceramic coil phase. They got hot as hell and had to be run at twice the wattage, scoffing batteries as they went.
We await reviews.
Nothing wrong with reinventing the wheel if what you come up with is better, but I don't see any advantages to this. The MSP seems to be no coil building required, but if you like RDA and don't want to make your own coils you can buy them for pennies anyway, so I see no reason to depart from the devil you know.