Britton's closing slide shows a technician at his university who has stopped smoking 'on his own' with the help of an e-cigarette. The technician doesn't want him (as a tobacco control policy leader) to interfere with the flavourings. It seems clear that at least some professional tobacco control practitioners feel ownership of this new tool in the box that they can use to help people stop smoking. But the technician, using the e-cigarette, has not needed Britton's professional help.
