My point was not about the grammatical validity of a phrase such as "Rekindle the spark" It is obviously scientifically non-sensical. My point was about the common usage of phrases. "Spark your life" is some Chinese student of English's idea of what might make a good phrase in English whilst retaining some sort of relevance to the product. Unfortunately in order to win over English speaking customers, it would help if the phrase was one that was actually used here, which it obviously isn't.
It's not like Voopoo are the only offenders. They all do it.
On the front page of the SMOK website today.
"SMOK with you every day, any moment" huh?
"From the outer space" what?
I suppose it's kind of cute and in some ways, defines the vaping industry, however, I am slightly saddened by the laziness of these companies.