I think this could be a really good way of doing it!
Every now and then a big documentary gets made, goes on limited small scale cinema release and over the months that follow it starts to build. I'm thinking Black Fish, Fahrenheit 911, Supersize me etc.
I see that there are 'Hands for a billion lives' events planned across the US to coincide with the film.
For me we won't see much about this for the next 6-12 months, but suddenly we could find everybody talking about it.
Oh, and I'm pretty sure that Morgan Spurlock and Michael Moore have made money from their work - and so they should after putting in months of work to produce something to make a change! Even people who work for charities or treat medical conditions still have to live and earn.
Every now and then a big documentary gets made, goes on limited small scale cinema release and over the months that follow it starts to build. I'm thinking Black Fish, Fahrenheit 911, Supersize me etc.
I see that there are 'Hands for a billion lives' events planned across the US to coincide with the film.
For me we won't see much about this for the next 6-12 months, but suddenly we could find everybody talking about it.
Oh, and I'm pretty sure that Morgan Spurlock and Michael Moore have made money from their work - and so they should after putting in months of work to produce something to make a change! Even people who work for charities or treat medical conditions still have to live and earn.