BREAKING NEWS: E-cigarettes can appear in TV adverts, watchdog rules

[RagingMammoth]

A little bump to this thread.

I just saw the segment about this on BBC news, one of the clips showed a Vapourshark RDNA. Pretty cool.

 

[Diablo]

Image. Small boy sat in front of the TV with parents. Dad can I have a jaguar? No son, too young. Dad, can I have a bottle of harpic bleach? No son, dangerous. Dad, can I have a George Foreman grill? No son, too young for that. Dad, can I have a box of tampons? No son, you don't need them. Dad, can I have a thousand pound loan? No son, that's for the wonga people to do when you are more responsible. Dad, can I have an ecig? No son, you are too young. Dad, can I have a box of tenalady? No son, not needed.

put another way, normalising ecigs. Fuck off. As an adult it posses me off that my choice comes under such a banner. I don't wish for it to be seen as normal or not. I just do it. Those who see it and don't understand why can fuck off. I am tired of explaining it or arguing why. I literally do just shut down when I get an arsehole trying to bait me on the subject.

but in terms of appealing to teens? What? How do you decide what will or won't appeal to teens. Just have everyone who uses one in an ad over the age of 21 and that will make all the school age teen switch off instantly.

i am glad they can now advertise, but the arse wipes that will do the ' we just got rid of cigarettes and now ecigs are being normalised, what will it lead to?' These lot deserve to be rounded up, put in a field and bombed.

How patronising is that mentality? How stupid are they implying we are?

Pisses me me right off

 

[scrumpox]

A little bump to this thread.

I just saw the segment about this on BBC news, one of the clips showed a Vapourshark RDNA. Pretty cool.

Yeah man, they are!

My main worry now is hiding behind the sofa, cringing from the appalling adverts that will be made by big tobacco's only interest area - the cigalikes. How we will all chuckle at the enormous plumes being CGI'd in after filming some dainty supermodel taking a mere puff on one.

It's a great step forward for vaping but it's a double edged sword.

 

[cheersm8]

'Tis a shame that 'children' and 'e-cigs' have to be a consideration. Is it really 'for the sake of the children' or, rather is it to appease the do gooding fraternity?
If children were, indeed, the priority, and television was, indeed, a saint and saviour for children, then surely childrens tv presenters would be speaking in intelligent, understandable English, rather than poorly educated pseudo hip 'street speak'?
I'm sceptical of anything and everything on television that proclaims to be 'for the children'. FFS we even have kitchen cleaner adverts showing a mum allowing her kids to eat of a work surface that's just been wiped over with a chemical cleaning agent! Shock horror! A few bugs will kill you kids, but it's OK to soak their food in bleach?

We can not forget the recent revelations of the dark link between television and children, which shows just how much they care.

 

[RagingMammoth]

Yeah man, they are!

My main worry now is hiding behind the sofa, cringing from the appalling adverts that will be made by big tobacco's only interest area - the cigalikes. How we will all chuckle at the enormous plumes being CGI'd in after filming some dainty supermodel taking a mere puff on one.

It's a great step forward for vaping but it's a double edged sword.

I really, really despise the sexualisation of e cigs. I find that it is aimed not at smokers, but people who want to appear attractive. Which is horrific.

 

[twoeyedbob]

^+1
Bus full of pensioners all using mods.....then coming off the bus and running about a field( in a hair product stylee) amongst clouds of vapour
[emoji2]

 

[scrumpox]

I really, really despise the sexualisation of e cigs. I find that it is aimed not at smokers, but people who want to appear attractive. Which is horrific.

Of course. Advertisers need to create aspiration for products, create the need. That means glamorising it. Sex sells, it's lazy but it's sadly true.
They don't have the option of saying using this product is more beneficial than that product - the health message, the harm reduction has been removed presumably because it cannot be proven to be "totally safe".
Nicorette showed a storyline of one guy going outside for a smoke but his friend staying in and chewing gum instead. Something like that is possible but it's pretty lame. I'd take lame over cringingly aspirational.
The real story of vaping is of informed consumers making their own choices. Vapers are a cross section of society, not smarter on average, not more academically gifted but not more stupid either ... and not better looking. Present company excepted of course!

 

[RagingMammoth]

Of course. Advertisers need to create aspiration for products, create the need. That means glamorising it. Sex sells, it's lazy but it's sadly true.
They don't have the option of saying using this product is more beneficial than that product - the health message, the harm reduction has been removed presumably because it cannot be proven to be "totally safe".
Nicorette showed a storyline of one guy going outside for a smoke but his friend staying in and chewing gum instead. Something like that is possible but it's pretty lame. I'd take lame over cringingly aspirational.
The real story of vaping is of informed consumers making their own choices. Vapers are a cross section of society, not smarter on average, not more academically gifted but not more stupid either ... and not better looking. Present company excepted of course!

I totally agree with you there. I studied adverts for about 5 odd years at school, it's just a lazy tactic.

 

[cheersm8]

None of this thread applies to those that have sky+, freesat+ etc etc and have the wonderful capabilities of the record/pause/rewind/fast forward buttons.
I haven't watched one television advertisement for over five years apart from the occasional few seconds worth.