Now this is a minefield.
MTL is 90% of the market, probably 70-75% of our sales are MTL. They're normal guys and girls off the street who want to quit smoking.
Price on liquid depends on the store you do have overheads.
My advice is, if you want to go high end go high end, if you want to go cheap go cheap.
Aspire Pockex is our bread and butter, it's a cheap starter kit.
Regarding pricing, we watch and price match the big online stores. (We have overheads, we cannot match the cheap online one man bands).
We went high end, ie yes our liquids aren't cheap. The retail on them isn't cheap, the cost to us isn't cheap. We seriously will not go within 10 feet of an IP theft brand, or "cheap" branding.
Our customers know we're more expensive than other local shops who sell 120ml for £15. However, they've all said also, they like our ranges and you can tell they've had thought going into them. We trial themselves between staff, we vote. If I say yes and 2 staff say no. We don't stock it, regardless of me being the manager. Your guys need to be enthusiastic and like a brand to sell it.
Same as we also check our shortfill either has a 10ml TPD compliant version or an MSDS report to comply with the general product safety regulations. Although nobody enforces it.
Last, but not least. Staff, staff are the make or break of a business imo.
I manage a B&M, the lads I work with are great. In the vape industry (here anyway) we see staff moving around shop to shop, they have poor retention on staff.
You want good staff and to keep them, so give them benefits, praise ect make them know they're appreciated.
If you have staff who build a rapport with customers, know what they're doing behind the counter and know the customers by name. You have customers for life and a great reputation.
For example, I have 2 Bosses. They don't treat me like an employee. They're more friends, we'll go and have a beer or go for a meal. Treat your staff how you'd like to be treated. Now there's a downside to this, some will slack because you're "friends", that's when you need to put your boss hat on.
Ps we also have all our liquids available to test in separate tanks. It's expensive upkeeping and outlaying for them, but it'll make your customers appreciate trying it first.
You sell them a liquid going this is great and they think it's shit. They're not going to stay a customer.
We say it's great, tell them to try it. They dislike it, they move onto another juice. But they're happy they've not just spent money on something they bought blind and disliked.
