I know I won't win. But sod it.
From time working in a brick and mortar I will say the following.
Coil consistency really needs to be improved, as in, I found a variancy of 0.2 ohms +/- . Which is okay, until you're on a regulated device and find the coils that are on the lower limit are mainly too low.
Whilst I'm on the subject of coils, I really would like to see a piece of mesh on the top of them instead of them being open topped...
Plastic tanks. If you're using a plastic tank, please make it screw fit instead of press fit. Why? As newbies leave ecigs in their pocket, and they snap. Simple.
Rba's. Now then, kanger are waaaay ahead of you here offering an rba base that fits into a clearomiser. This needs to be acted on. Why? As it means people have the option to build their own, OR use premades. Sure you will sell less coils in total, But hell, you gain a wider market.
And ffs, stop putting rubber bungs inside the plastic drip tips on the ce5 series!
Also, you really need to ensure the following and take action.
That proper chargers are supplied with batteries that meet the regulations of the importing country. Whether this is the charging lead, or the usb to wall plug... seriously, this is important. As without proper chargers things go wrong.
Also, with regards to the sub ohm batteries etc, I won't write too much on these as im yet to try them, but it does worry me that people may use the atlantis on something that doesn't support sub ohms. Obviously, you can't do anything about this other than ensuring that there's written notices inside the boxes explaining the dangers etc.