Hi, all,
That graph is from Clive Bates's blog, and I'm very pleased to see the credit there on evape's blog, so I would imagine it's pretty accurate, since Clive very definitely knows his stuff.
This, I think, is why ecigs are causing the furore they are: the EU market for ecigs has already overtaken the market for NRT products. This, combined with the truly incredible public outcry from the vaping community directly to the policy-makers, has made ecigs the key controversial issue in Brussels in all the discussions about the TPD.
This has blind-sided the policy-makers, since they were expecting the big talking issue to be plain packaging, but that debate has been largely put on a back burner while everyone figures out what on earth an ecig is!
It's fair to say: they weren't expecting this....
Cheers,
Katherine