Toby iVapour
Vendor
- Joined
- Jul 12, 2012
- Messages
- 1,770
Low nicotine, low profits: Well, that’s the end of ultra-low nicotine cigarettes
https://thecritic.co.uk/low-nicotine-low-profits/
From Christopher Snowdon -
https://thecritic.co.uk/low-nicotine-low-profits/
From Christopher Snowdon -
The idea of taking nicotine out of cigarettes has been around for decades. Every now and again, someone in “public health” proposes it as a backdoor route to prohibition but is talked out of it by a grown up. Only in recent years have they found any politicians dopey enough to seriously consider it.
Heavily assisted by the US government, the XXII experiment was supposed to prove that these products were commercially viable, thereby legitimising the FDA’s plans for a legal nicotine limit that would be close to zero. But, as the e-cigarette trade association American Vapor Manufacturers says: “The federal government wasted hundreds of millions of dollars in R&D, despite firm warnings from leading tobacco science experts, outlawed competition, fast-tracked FDA approval, all to help bring a cigarette to market that no one wants.”
A company that was once worth nearly a billion dollars now has a market cap of $28 million.