Smokeandsteam
Achiever
- Joined
- Aug 4, 2018
- Messages
- 1,265
No doubt about that @fentribal, it’s been a good marketed campaign by the makers. But I’d argue that it’s the innovation that really matters. Let’s face it, how much hype could even the smartest marketing strategy build for a new pod or RTA?
Where the abyss wins is that is moves things forward. It solves a ‘problem’ or various problems that vapers find useful. It’s one of those rare moments where we all go, ‘there is a good idea’. Add in good aesthetics and a price that’s competitive (certainly in comparison to a genuine Billet Box) and as you say a good marketing strategy and the hype train can leave the station!
Fair play to them I say, but before I buy one I still want to know how it performs and the user experience.
Where the abyss wins is that is moves things forward. It solves a ‘problem’ or various problems that vapers find useful. It’s one of those rare moments where we all go, ‘there is a good idea’. Add in good aesthetics and a price that’s competitive (certainly in comparison to a genuine Billet Box) and as you say a good marketing strategy and the hype train can leave the station!
Fair play to them I say, but before I buy one I still want to know how it performs and the user experience.