Misrepresentation of facts, distortions, omissions, elisions and even plain lies. It's not confined to vaping stories I don't think. If they can find a justification to print it, and it will rile people up, it's a great story as far as they're concerned.
The older I get, the more I see the media's complicity in all kinds of bad shit. They never cause it directly but they amplify it, twist it, and blow things out of all proportion to get a reaction.
Then they're like "Who, us? We don't do anything we just report what we see."