However, I had barely started to read it when I got to the following paragraph heading and realised that their findings will be somewhat skewed:
"Methods
Researchers identified the top 20 search results on YouTube by relevance and view count for the following search terms: “electronic cigarettes”, “e-cigarettes”, “ecigarettes”, “ecigs”, “smoking electronic cigarettes”, “smoking e-cigarettes”, “smoking ecigarettes”, “smoking ecigs”. "
They forgot to use one very important search term ....
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I've been aimlessly wandering about ye olde youtube and soon realised that some of the "studies"analyzing the prevalence of vaping on there do insist that the term SMOKING is used, thus rendering their results utter bollocks.