LMAO.
Im pretty sure this is very clever exploitation of a something that exploits a thing that isn't really there !
Here goes.
US juice manufacturers mark their just with warnings about toxins/nasties. These are present in all juice, but, in nothing more than trace levels. As its that low, there's no need for the warnings at all. Here's the big but. By warning that these are present, they can be grouped with tobacco products.
Why would they want that ?
Simple.
In the US, a lot of states have quite low taxation on tobacco products. Juice = tobacco products tax band = lower retail price = more sales.
(it's a safe call to replace lower retail price with bigger profit margin)
Exploiting something that isn't really there !
Now, by using some very flowery techno bullshit, gnuvape can claim to have 'removed' all the nasty toxins (that ain't really there to begin with) can sound all new and safe, and instantly offset the higher tax band of non tobacco products, and have a market willing to pay more, as they see it as 'safer'.