"But if we turn these things too much into a medical tool, it could backfire. We could restrict access to what is really a consumer product, and which seems to be helping people away from tobacco largely without public health and the public purse getting involved.
The challenge for us is using them in a way which gets public health benefit, and clinical benefit, without destroying the consumer choice which has done more than anything or anyone to move people off tobacco and onto these devices."
I really hope more people take up this viewpoint and don't interfere with the choices we now have with devices.