New rule announced on the advertising of electronic cigarettes

[junglist]

CAP guidance just been released...

https://www.cap.org.uk/News-reports...the-advertising-of-electronic-cigarettes.aspx

 

[WaitFor1t88]

well thats really clear

 

[SirLugg]

Roger that.
As in fuck - I didn't understand what they meant. [emoji2]

 

[Greebo]

I just read it as blah blah blah. Don't know whether the ending was any good as I nodded off.

 

[ianleeds]

At some point in future an e-cig, juice or tank manufacturer/retailer or a website will be taken to court for 'breaking the law' in regards to promoting or advertising a product, or products.
At that point things will be clearer (or not ! ) as a president will be set for future court cases.
Until that point comes, we know fuck all

 

[Mr Numpty]

Took a bit of perseverance, but some pertinent points seem to be:

In practice ads for the following products are prohibited:
Nicotine-containing disposable e-cigarettes 
Nicotine-containing e-liquids 
Any e-cigarette which can be used to consume nicotine-containing e-liquid even if it is marketed as being for the consumption of non-nicotine e-liquid.

And:

Media which are subject to the prohibitions The rule in the CAP Code contains two bullet points. The first prohibits advertisements in:  newspapers
magazines
periodicals
The second bullet point prohibits ads in “online media and some other forms of electronic media”.

Sounds like it has implications for the forum.

 

[hol]

Prohibits ads in online media? Hmm, could have implications for youtubers too, if taken to the extreme as a review could be seen as an advert? Bit draconian.

 

[Greebo]

Thanks @Mr Numpty for the abridged version. Can you now tell me the plot of War & Peace please?

 

[HAZZA1962]

F**K Them !!! There's ways to get around anything the Meddling Prick's throw at us !!!

 

[Alstoj79]

It does say this right at the beginning...
"unlicensed, nicotine-containing electronic cigarettes in some non-broadcast media. "
So only unlicensed and only some non-broadcast media. Whatever that means?