I looked up vamos on Alibaba and around £33 was the usual price, some vendors selling single units, some wamting a minimum order of 5 or 10.
China is cheap, but you have to add shipping, plus maybe customs and VAT.
I was given a genie clone from a group buy from China and it's identical to the one I bought in the UK. The difference is I was told it cost a third of the price of the UK Chinese one.