What could we do better?
- Thread starter Digbys
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oORobOo
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I think you should be incentivising shop/product reviews from your customers. If a potential customer comes to your website and products only have 1 or 2 reviews they are not as confident to give that product a go compared to if it had 20 reviews. Offer a 10% discount or something to customers who leave feedback on their purchases.
vapervince
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I`m a hobbyist mixer so I`m not familiar with Digby's operation or juices but what might tempt me to start buying juice is if I could buy the flavour profiles that I know that I like. I dont like the word clone, I prefer tastealike, not copies, but if I could buy tastealikes of say Kanzi, Gnarly Sauce or Nana Cream, I would certainly give them a try. I could understand the reluctance of a top UK juice manufacturer to encroach upon the success of another company but most of the top selling juices are not available in the UK or would have to be imported at great expense so most vapers over here will not get to try these brilliant juices.
A bugbear of mine is when looking through juice listings and i see an exotic sounding juice but there is no description of the flavour profile. I would not spend the 4 quid or so plus postage to try a juice that I may not like. This last point is a generalisation and not aimed at Digby`s.
I applaud the fact that Digby`s have opened this conversation, to my knowledge it is the first time that a juice manfacturer has taken the time and effort to ask actual vapers what they want. Nice one.
A bugbear of mine is when looking through juice listings and i see an exotic sounding juice but there is no description of the flavour profile. I would not spend the 4 quid or so plus postage to try a juice that I may not like. This last point is a generalisation and not aimed at Digby`s.
I applaud the fact that Digby`s have opened this conversation, to my knowledge it is the first time that a juice manfacturer has taken the time and effort to ask actual vapers what they want. Nice one.
Simon G
Olympian
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That's a tough question and I really don't have an answer with the larger vaping industry the way it is.
You were one of the first brands I ever bought and Oriental Plunder was one of the flavours that helped me quit smoking ... um coming up for 7 years ago, wow.
I'm pretty much 100% DIY now, not because I can make nicer flavours than my favourites from yourself and Manabush etc, it's simply about the money, times are tough for everyone.
You need to be attracting those new converts who are still excited about quitting smoking, still excited to try new flavours and still happy to spend the money they were on smoking on vaping.... do those people even exist now?
I hate to say it but around me it just feels like vaping is dying (or killing itself) or at least had the wind knocked out of it's sails. For many reasons... so many scandals over the years, some justified, some not.
....but it's been fucked ever since the cheap as chips fruity short-fill invasion, post TPD... and disposables felt like the last nail in the coffin to me, especially for independent liquid manufacturers.
You don't need to do anything better, you are one of the best at what you do. I wish I knew the answer but i'm not a business person. When I first started vaping, UK made e-liquid by companies like yourself were very highly regarded both in terms of taste, safety, manufacturing cleanliness and trustworthiness. I'm fucking full of admiration just by the fact you are still here and independent as so many have been forced to close up shop or sell on.
Like I said I'm not a business person and this may be super idealistic, but I always felt that all the small UK independents should get together and have a shared website, where people can order from all those brands at the same time in one place and just work together in a more co-operative way. Done 4 or 5 years ago, we might not have lost so many and I don't know how else you can take on the might of the larger industry that has just been focused on making as much money as possible on something while it's hot then getting out while they are laughing.
sorry this is just a bunch of random thoughts.
I'm both cynical and depressed about the state of vaping at the moment.
You were one of the first brands I ever bought and Oriental Plunder was one of the flavours that helped me quit smoking ... um coming up for 7 years ago, wow.
I'm pretty much 100% DIY now, not because I can make nicer flavours than my favourites from yourself and Manabush etc, it's simply about the money, times are tough for everyone.
You need to be attracting those new converts who are still excited about quitting smoking, still excited to try new flavours and still happy to spend the money they were on smoking on vaping.... do those people even exist now?
I hate to say it but around me it just feels like vaping is dying (or killing itself) or at least had the wind knocked out of it's sails. For many reasons... so many scandals over the years, some justified, some not.
....but it's been fucked ever since the cheap as chips fruity short-fill invasion, post TPD... and disposables felt like the last nail in the coffin to me, especially for independent liquid manufacturers.
You don't need to do anything better, you are one of the best at what you do. I wish I knew the answer but i'm not a business person. When I first started vaping, UK made e-liquid by companies like yourself were very highly regarded both in terms of taste, safety, manufacturing cleanliness and trustworthiness. I'm fucking full of admiration just by the fact you are still here and independent as so many have been forced to close up shop or sell on.
Like I said I'm not a business person and this may be super idealistic, but I always felt that all the small UK independents should get together and have a shared website, where people can order from all those brands at the same time in one place and just work together in a more co-operative way. Done 4 or 5 years ago, we might not have lost so many and I don't know how else you can take on the might of the larger industry that has just been focused on making as much money as possible on something while it's hot then getting out while they are laughing.
sorry this is just a bunch of random thoughts.
I'm both cynical and depressed about the state of vaping at the moment.
JohnNada
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@oORobOo's suggestion is a good one.
I'd like to see your Donut range expanded, maybe a combo with Strawberries & Cream.
Otherwise your flavours, prices and free postage threshold are pretty hard to beat.
Thankfully Digby's have a description for all their liquids but I absolutely hate that too. I'm not going to buy a liquid with a stupid name like Clown Shoe or something if a company isn't going to at least attempt to describe what it's supposed to taste like.
I'd like to see your Donut range expanded, maybe a combo with Strawberries & Cream.
Otherwise your flavours, prices and free postage threshold are pretty hard to beat.
Thankfully Digby's have a description for all their liquids but I absolutely hate that too. I'm not going to buy a liquid with a stupid name like Clown Shoe or something if a company isn't going to at least attempt to describe what it's supposed to taste like.
Simon G
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Simon G
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Rickster
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Interestingly enough, I have just mixed the Donut with Red Vapes Strawberry Fusion....damn good it is too.
MajorVape
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"Like I said I'm not a business person and this may be super idealistic, but I always felt that all the small UK independents should get together and have a shared website, where people can order from all those brands at the same time in one place and just work together in a more co-operative way."
This is a very insightful comment. The whole point of vaping is getting people of cigs, the easier way business owners can do this the better. It seems that today owners have lost this perspective and, maybe rightly so been more concerned about money, which obviously they need to keep the business going. keep it simple get the new generation of smokers of the cigs and your business will grow
Offer new users to your site a selection of 10lm juices so they can find what they need to kick the habit, and be available for those new users to ask questions etc.
This is a very insightful comment. The whole point of vaping is getting people of cigs, the easier way business owners can do this the better. It seems that today owners have lost this perspective and, maybe rightly so been more concerned about money, which obviously they need to keep the business going. keep it simple get the new generation of smokers of the cigs and your business will grow
Offer new users to your site a selection of 10lm juices so they can find what they need to kick the habit, and be available for those new users to ask questions etc.Similar threads
