Re: E-cigarettes 'can cause more harm than smoking,' experts say
Also BAT has bought Blu in the US and Intellicig here. Intellicig now has an R & D page and they're packaging ecogs to look like NRT. In order to get an MA ecigs have to be shown to help people quit smoking and nicotine, same as other NRTs.
To be fair, Intellicig has been doing R&D since years, and always took an high profile approach to production and labelling of their products. That's a completely different approach from all other producers. The same 4 ingredients approach they always had is a testament to their risk managed, scientific approach to both eliquids and business.
9 months ago, they started phasing out their old line and introducing a lower nicotine one, while claiming that they had run a blind test showing how the new product line had been found as effective, or more, than the old.
That had me musing whether they where preparing for a switch to explicit NRT, or future proofing their business against more stringent regulation.
And whether they knew something we didn't.
Of course they did, or they had sufficient knowledge to guess. Looking back, it was bound to happen, kind of emperors new clothes thingy.
And it's not surprising Intellicig know-how has been bought, really they were probably the best candidate not only in the UK but everywhere else too.