On further inspection, you can only get it in the red anodised finish from the UK, although you could try their US store, where there are more colours available.
Woowoo, they're available here for just short of £100 for a full kit.
http://www.volcano-ecigs.co.uk/lavatube-2.html
At the end of the day, it's a Lavatube. I can't comment on it being worth the hunner buck (£100 to you Englishfolk ) because I've not tried it. However, what I do know is you can pick up the chrome v4 (with batteries and charger) for just short of £60 from likes of VapeEscape and Safercigs. Plus you can get a little bit off the price thanks to discount codes.