Finally very pleasing to see a positive spin on things, especially from the Big 2 news channels in the UK.
I agree with a lot of comments regarding the guy from christies on the sofa, he did himself absolutely no favours at all. A lot of feedback we have had from customers since it aired are that the christies guy came across as though hand picked to throw any objective possible about e cigarettes into the mix. In the end he just looked lost.
Lets hope this is the beginning of a turn ..... the day i see the daily mail print positive views then the battle could be won.
Have a good weekend guys whatever you are doing.