It's a good poster though a link to the TW challenge site would be good.
For clarity, the 'advertising' is something of a misnomer because it includes a ban on anything remotely 'promoting' ecigs. Many interpret this to include forums like this one. I haven't seen any TV ads for Vaporsharks either but I'm pretty sure I wouldn't have heard of them without the internet, or any of the kit I have used for 5 years come to that
"
5. Member States shall ensure that: a) commercial communications in information society services, in the press and other printed publications, with the aim or direct or indirect effect of promoting electronic cigarettes and refill containers are prohibited, except for publications that are intended exclusively for professionals in the trade of electronic cigarettes or refill containers and for publications which are printed and published in third countries, where those publications are not principally intended for the Union market;
b) commercial communications on the radio, with the aim or direct or indirect effect of promoting electronic cigarettes and refill containers, are prohibited;
c)
any form of public or private contribution to radio programmes with the aim or direct or indirect effect of promoting electronic cigarettes and refill containers is prohibited;
d)
any form of public or private contribution to any event,
activity or individual person
with the aim or direct or indirect effect of promoting electronic cigarettes and refill containers and involving or taking place in several Member States or otherwise having cross-border effects is prohibited;
e) audiovisual commercial communications to which
Directive 2010/13/EU applies, are prohibited for electronic cigarettes and refill containers."
(from Clive Bates here
Updated info post: TPD ? provisions relating to e-cigarettes « The counterfactual )
Personally I doubt they would be able to ban forums talking about ecigs. On the other hand we wouldn't be left with much to talk about