Saw this from Roly Gate on the Vapers Network group on FB (Chris Price, used to head up ECCA). He commented brilliantly on the NHS Choices website which published the article...
"This article is the most blatant propaganda, is linked to the most worthless junk science imaginable, and is also a clear example of pimping for pharma: in the very same article in which you publish the most ridiculous trash about ecigs, you also push a nicotine inhaler (which would have the same 'cocaine addiction' problem anyway, if there were the remotest chance of any of this sewage being true).
http://www.nhs.uk/.../Claims-e-cigarettes-are-a-gateway...
If you want to publish adverts for Pfizer then please do so without trying to dress them up as 'articles'. They should be clearly marked as Advertorials.
In addition, if you are accusing Professors Britton, West, Hajek et al of being liars, then just come out and say so. Explain why you think they are lying when they say (for example, Britton) that, "5 million lives will be saved in the UK just among those alive today if all smokers switched to ecigs". It will be interesting to hear how you contradict the most senior members of tobacco control in the UK.
I suggest you stop publishing this worthless trash or I will need to get my health advice from Viz, it will be far more reliable."