Well this went off piste quickly! I leave you all for a few hours and look what happens...
On pricing, I have no issue at all paying £4+ for a good quality 10ml, I've seen the amount of time and effort that some manufacturers put into their product, they earn & deserve every penny of that money. To those taking issue with this price, never look at the price of Red Vape, you will die with a leg up!
To invoke a comparison, why do people buy BMWs when they can drive a Lada Riva for a fraction of the price? Quality, reliability, experience and wants. Same principles apply to nearly all consumer goods, eliquid included.
If you just want the nic at the cheapest price possible? White label liquid is available. If you want a quality vape with great flavour, those are available aswell, but obviously they cost more. My initial post was relating to fact many companies are coming along now offering white label product at quality liquid price, just tarting it up with shiny labels.
Just so I'm not showing bias, I have DIY'd for years now, I also purchase alot of liquids from retailers. Why? Because certain liquids can't be replicated and others I simply want to support a great liquid maker and show my appreciation for the hardwork and talent they provide.