Chris K
Vendor
- Joined
- Apr 13, 2017
- Messages
- 4,539
Excellent points made above by @PlumeBlu, @MrTeaTime et al.
Also noteworthy is that shortfill lines inherently incur far less costs to produce than larger format e-liquids did before TPD.
Don't forget that each liquid prior to TPD was available in multiple, pre-steeped nicotine strengths, each requiring careful quality testing and monitoring during the steeping process to ensure consistency (which is still the case for TPD compliant juices of course).
With shortfills, the barrier to entry has been lowered significantly without the need to invest time, effort and money in multiple batches of the same product, each with differing formulas depending on nicotine strength.
It seems that when you can bash out a new product cheaply in one big batch there is a lot less at stake if it's not up to scratch. The temptation is apparently there to just fling any old shit in a bottle and see if it sells with a tacky label on it.
Seeing this type of product absolutely flood the market is to be quite honest - heartbreaking.
There are so many excellent producers out there are seriously struggling to compete at the moment, run by people who actually care about their products and the industry as a whole, but finding them amongst all the shite is especially difficult, hence the recent increase we're seeing of people being disappointed with liquids etc.
Those are my thoughts, at least.
Exactly what I was trying to say, just mine came across abit more ranty and deranged!
It's become so hard for consumers to sort the decent liquid from the garbage, sadly the garbage currently seems overwhelming. Even retailers get the garbage pushed onto them now, suppose customers just need to select the good retailers who can resist the 150% mark up offered by awful products.
Must be even harder for good manufacturers like yourselves to get your products the recognition they deserve if they end up on shelves next to £9 120ml rubbish.