It isn't about the money. Purely the principle. It is also about resources, how much more waste is caused by that fancy packaging? I got into vaping to save money and I have. I also firmly believe that cheapest is not always the best choice. So it irks me that companies are claiming to make a superior product and are really just selling the same stuff in a better packet at a criminal markup. If the product was actually better then I would happily pay the premium.
I don’t think it is the same stuff though.
Is it not cotton?
Actually @Simon G household bleach (chlorine based) might be much less problematic - because it evaporates very quickly - than the industrial bleaching agents that i suspect they do use (peroxide etc). Just my speculations, as you say we don’t really know and have to make a decision based on or own deduction.