I should do this as an opinion piece on my blog, and may well copy/paste it there
Was doing a video review today and the camera batteries were depleted, so I had a good thing about what is logical to do.
This isnt necessarily what *I* would do, and it isnt advice to any mod maker. But if you play chess, sometimes there are just logical steps you have to follow, so this is what I was thinking
bear with, its long.
TL;DR, we are possibly all fools
Lets start slowly, as a musician, I want people to hear my music, I also want to pay the bills. I can release a song on my site, and push it via twitter and get some people to hear it and so on, and sell it for £5 via paypal.
or, do what everytbody does, send it to itunes for 0.99$. Its proven, it works.
Now, I'm sitting here with an idea for a tube in my head, but hey, it may not be perfect. Apple gets away with flaws because they are "careful design decisions", basically the branding/price puts the user into a different frame of mind.
so, back to my metal tube, I want to make it, get my name out there, make my ego BIG, have people enjoy my product, and pay the bills. If I make it and sell it for 20dolla myself, there is a chance it disappears into obscurity, the flaws are shown all over the internet, and it is just another "cheap" tube. I wont pay my bills this way
What I would do, is make sure the quality is there, tightly control manufacturing, ensure each one is checked by me. Then I can charge more, I'll make more (per item), and people will love it, flaws and all, because it have been blessed by Vern.
But I know this way, I can only sell so many per month, Bob doing my machine work is tired and he does other stuff too..and at some point china will want a slice and copy it.
I couldve sent it to china to be made day1, but then it might have bombed, and just been a cheap tube and hated
Now, I'm by the fireplace, having a good tote, and my options are as follows
1) do nothing, protect my brand name, sue the pants off every chinese person that dares make a copy, go crazy with trademarks and hope customs do their bit in helping enforce everything, and then carry on suing everybody
this is headache territory
2) move production to china, get my stuff made there, fly to china every now and again and make sure they are making it right, exactly as I want it. Keep the price almost as high. Check every batch, respond ot many more customers.
more headache
3) Sell the damn design to china, let them copy it, they pay me 50p/unit as a thank you, and I'll pretend to make waves and so on. If there are any defects, nobody cares as it is a clone. I dont have to deal with these customers. And suddenly my tube has status, if it has been cloned it must be one of the good ones.
no more headaches
So in summary, I had 3 choices
1) produce in uk exclusively, high costs
2) product in china, cheap and nasty
3) produce in uk, then produce in china by 3rd party.
The one that makes sense, form a marketing view, strategy view, money view...from every angle I can think of, is to make the tubes myself, then license it on the quiet to china, and pretend they are all really naughty and oh my goodness how could they.
This is just an opinion of mine, not of PoTV or anybody else as far as I am aware.